To answer this, let's take a look at the Old landing page design. The old design wasn’t doing well in terms of making sales or in convincing users to download the app. The website had an extremely high bounce rate of nearly 85% with an exceedingly low conversion rate.

To find the answers, I started my research by going through the customer feedback that the app received from their social media platforms and also through the app reviews on PlayStore.

Discovered a common thread among the feedback it received.
And here are some of the main ones :

Did a competitive analysis and tried to find out what they were doing better. Hopped onto the actual Stamurai app and decided to try it out for me and get to know how it actually works. Considering how other platforms work, and how it is different.

Key things that I realized after my research, were :

While I was using the app, I realized that Stamurai is not only a speech trainer but also a safe-haven for all its users, as it provides them a community. And so, I felt the need for a congruent color palette to express this welcoming atmosphere.

When we create landing pages for products or apps, we prefer to showcase the product first and foremost. Though Stamurai was also an app, it was more of a service that it was offering to its users.

So, after discussing it with the PM, we decided to show the outcome of the product as the hero element on the landing page.

But now, how can we do that?

In order to keep the friendly welcoming aspect of the brand, we decided to use playful illustrations representing our concept of communicating an 'outcome'. We brainstormed a few ideas and whittled them down to 3 of those options.

After setting the brand personality, it is time to move on to the next big problem - Gaining the trust of users/visitors.

Stamurai has been featured and endorsed in multiple newspapers, online magazines, and media.

So why not use it as social proof?
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Although we've got some complaints and issues from our users, we do have some extremely happy customers too with super positive feedbacks on PlayStore.

So, why don't we add them to the website itself?
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This will surely help to reduce the doubts regarding the product's legitimacy.

Yes, now the third part - Talking more about the product, by providing valuable information about it to our users/visitors.

So, let's get back to the problems again.

The product team has decided to have a blog running alongside their site, to raise awareness about the issues regarding stammering & stuttering.

This will drive engagement with users regularly too.
So we will add a section with previews of some blogs, and likewise an option to jump over to the blogs directly from the Landing page.

So, I started off with wireframes and designed a basic layout for the landing page design with respect to the IA we already created.

So, here comes the first iteration for the Landing page.

Stamurai isn't just an app that provides speech therapy, but a movement that strives to create a healthy life for people suffering from stuttering by educating them and spreading awareness. They believe we need to work together as a team to achieve this movement's success. And so, we decided to dedicate a whole page listing various self-help organizations working towards the same goal.

Both the development and design teams worked simultaneously. And our efforts to redesign the site actually resulted in an improvement in User engagement, as the user engagement increased by 166% while the page bounce rate decreased to nearly 8% from 85% within 3 months.

Along with that, our marketing team helped us exceed our growth goal which saw a 200% increase in organic page views within the same time period. We saw an overall growth in conversions too, and now the Stamurai app is live with more than 70k downloads in PlayStore.

" Druhin worked with us as a UI / UX Designer for the Stamurai website. I found him to be skilled in multiple domains - UI, UX, Animations, UX Writing and Front-end Development.

His ability to grasp complexities of a project is breathtaking. I remember giving him a complicated brief in just a Word document, and seeing a near perfect design 4 days later! No back and forth involved.

We still get compliments on the beautiful designs provided by Druhin from multiple quarters. Given his young age, I can only imagine the heights Druhin will reach in the years to come."