sep - oct ‘19
KeralaonRoad
Sep - oct ‘19
Redesigned and prototyped the mobile onboarding experience for 'KeralaOnRoad', a platform connecting car buyers and sellers in Kerala. Collaborated with the backend team to deploy new features helping customers to make a decision.
Mobile Web
Redesigned the mobile experience & increased the User engagement by 35% within a month.
Case Study
(*3 +)
Contents
What is KeralaonRoad
Team & Timeline
Final Designs
Product viewport
Old vs New
CTA form
Full Product page
Key specs
Price compare
Dealer search
Car compare
KOR news
NDA
WHAT IS KERALAONROAD ?
KeralaOnRoad is an online consumer-focused platform that connects car buyers and sellers in Kerala. It aims to provide a one-stop solution for consumers in Kerala making car-purchase decisions easier than ever.
Team & Timeline
I joined the team as a UX/UI intern to help with the final product design of their web platform. I worked directly with the Product Manager and collaborated with the backend team on the deployment of new features that aimed to help customers make the right decisions while buying a car. My tasks in the first half of my internship involved designing and optimizing the old UI. And the later half consisted of me working on creating coded prototypes of the finalized UI.

By working together with the dev team, all of my designs were implemented in a few weeks. As a result, in just one month, we saw a 35% increase in overall user engagement along with a significant increase in conversions too.
Final DESIGNs
Image showing the final UI design of the Product page for KORImage showing the final UI design of the CTA form in the product pageImage showing the differences between the old and new UI design of the Product pageImage showing the full page design for the Product pageImage showing the final UI design of the Car specs' showcaseImage showing the final UI design for the Price comparison section of the Product pageImage showing the final page design for Dealer search of a particular carImage showing the final UI design for the Car comparison feature of KORImage showing the final UI design of the News page for KOR
NDA
Due to a Non-Disclosure Agreement, I can’t present more details about this web redesign project. If you want to know more about the process, my role, the team, and the overall project -
Info
Website
Keralaonroad.in (closed)
Timeline
sep - oct ‘19
tools
Adobe XD
Adobe Illustrator
Brackets
Github
Zeplin
discipline
UI/UX Design
UX Research
Front-end Development
Contact
(*7 +)