Brandathon is a weekend-long branding hackathon featuring creatives from the worlds of design, copy, and strategy competing to rebrand early-stage startups that are being mentored by iconic founders, creative directors, and angel investors.

Brandathon usually has 2 different startups with 2 different creative teams competing against each other. But this time, it was a head-to-head battle between 2 teams designing for one single brand named Buzzoms. And the team with the better redesign wins the Brandathon.

Collaborated with 3 incredibly talented creatives specializing in creative strategy, copywriting, and graphic design in a weekend long rebranding session. We created new brand guidelines, redesigned the landing page / ecommerce platform, and presented an updated pitch deck for ‘Buzzoms’, along with a thorough copywriting & social media strategy, all within 48 hours.

Used the ‘User-centered design’ process to create a basic project structure focusing on the user problems. We use design frameworks to create an outline for the project, and due to the time constraint, we used a mix of ‘5 elements of UX Design’ along with ‘User-centered design’ for approaching the Buzzoms’ design decisions.

As our first step, we spoke to Marshay, the founder of Buzzoms to ensure that we understand the brand tone and its values. Our meeting ended with a discussion of the deliverables she wanted for Buzzoms. We reorganized the deliverables and grouped them into ‘Copy’ and ‘Design’ tasks, as part of the Strategy phase of UX Design. And here are the details :

Started with shopper research as the first step for the Scope phase.
While designing for e-commerce we usually use shopper types. And so, here those 5 types that we identified to set user goals :

Did a heuristic evaluation of the old site to complete the Scope phase.
This is what the old site looked like :

By the time, Omar and I completed working on the foundation for our design, Yazad and Vivian were ready with the copy for brand tone.

They noticed that Buzzoms' Instagram page had a more authentic tone and voice than the copy on Buzzoms' old site. This provided the direction for the brand tone, as the voice was already there.

Before starting working on the UI, I reorganized the ‘Structure’ of the landing page, by shifting sections according to the needs of our users, and breaking down the information architecture of the whole site.

We reimagined Buzzoms’ brand colors into a monochromatic palette, with 2 added neutrals of black and white. In order to make the brand more recognizable and distinct, we used the original orange as our primary color, to make sure that it expresses the feelings of excitement, enthusiasm, and warmth throughout the brand.

Omar redesigned the Buzzoms’ logo with the new typeface we selected for the brand.

Going straight to the next phases of UX Design - Skeleton and Surface.

So we just did an entirely new branding and web redesign in a weekend with less than 48 hours in hand. However, there are still some questions to be asked at the end of the day.

" Druhin is an all-star UX designer. I worked with Druhin to rebrand our website for Buzzoms, my fashion startup company. His designs were unique, elevated, and amplified key elements of our brand. After just 48 hours of work, he turned around an entire website redesign for desktop and mobile, with detailed wireframes and mockups that made for a smooth and easy implementation. I couldn't recommend Druhin's work enough. "